Google getting closer to peer reviewed network

[Discovery]

New enhancements on the Google content network

8/07/2008 05:01:00 AM

Today we're announcing some key enhancements on the Google content network (partner sites for which we provide advertising) that will offer a better experience for users and better value for advertisers and publishers. These enhancements are the latest result of our integration with DoubleClick and our commitment to making advertising on the Google content network more efficient and accountable. When we purchased DoubleClick, we talked about how we would empower agencies, advertisers and publishers to collaborate more efficiently and effectively, and provide a better experience for our users. We are happy that we have been able to deliver on this promise already, like support for third party vendors on the Google content network.

Read full post on Adwords Blog

We have more control and more data to analyze. Next we need to share data among advertisers within defined verticals to identify key perfoming content partners. Slowly Google is allowing advertisers to define their own content network.

How are your Bid management tools keeping up with the new changes?

Discovery

[AussieWebmaster]

Discovery, I love how fast you are getting this stuff up. Saw this and your post right around the same time.

They really are trying to get the content network moving again. Problem is it does not convert the same as search and requires a lot of work with ads etc.

[Discovery]

What was truly fast was that Google had it indexed within 3 minutes of me posting it to SEW!

I think the key to this new feature is how detailed accurate the frequency reporting is. Perhaps DoubleClick users can elaborate on their reporting experiences.

Sort of like that owl and the tootsiepop; advertisers just don't have a solid grasp on how many ad clicks it takes to convert a visitor..

It would be interesting to see a different pricing model from Google where each additional click costs less.

It will also be interesting to see how this impacts content publishers, as I think many of the garbitrage pages are set up to inentionally have visitors use ads to navigate around their sites.

Can we set a click limit according to a placement?

Domain Placement 2 click max!
Targeted placements no max.

How will this impact advertisers that target the mid page space.. 4-6 position? Now they can be pushed up into the higher priced spots fairly easily.