AdWords Radio - What's your experience?

[abbottsys]

I've never tried AdWords Radio ads (tried just about everything else), but am now considering them. If you've tried these ads can you please tell me your experience.

[Discovery]

I think Google's new take on offering the creation, management and tracking of Radio ads is fantastic. And who could offer more than Clear Channel's world domination network? With that said, Radio stinks when it comes to generating leads for a niche market. Sorry, but unattentive people responding half heartedly to something they thought they heard produces high volumes of low quality leads.

If your model includes a call center who can filter down and monetize a high % of the responses out to multiple outlets then radio might be for you.

Discovery

[AdWordsRep]

I think Google's new take on offering the creation, management and tracking of Radio ads is fantastic. And who could offer more than Clear Channel's world domination network? With that said, Radio stinks when it comes to generating leads for a niche market. Sorry, but unattentive people responding half heartedly to something they thought they heard produces high volumes of low quality leads.

If your model includes a call center who can filter down and monetize a high % of the responses out to multiple outlets then radio might be for you.

That's some great feedback.

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Depending on who has rolled their chair backwards (and by how much) I sit somewhere between 4 feet and roughly 2 inches from a colleague who is very involved with Audio Ads.

Which is a sort of long way of introduce the idea that I'll happly pass along any feedback that anyone has (whether positive, not-so-positive, or indifferent) to the right team.

Thanks for the insight Discovery - and to you, abbottsys, for yet another really interesting thread.

AWR

[NewKidOnTheBlock]

If you plan on trying it, you might be interested in how to measure the true/hidden impact of radio ads better:

http://www.kaushik.net/avinash/2008/...are-sweet.html

Not sure if this usually has a big impact (or if radio ads can be profitable for most of us)

[abbottsys]

Thanks to all who responded. Very helpful.

[beu]

Just noticed what I believe is a new feature "Audio Campaign Report".

http://www.google.com/support/google...70&topic=14077

[rustybrick]

yup, part of the new analytics reports, see http://adwords.blogspot.com/2008/03/...analytics.html