Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Yahoo! > Yahoo Search Marketing (PPC Ads)
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 01-30-2008   #1
Kevin Heisler
Member
 
Join Date: Sep 2007
Posts: 78
Kevin Heisler will become famous soon enough
4 Yahoo Q4 Trends All SEMs Need to Know

Yahoo execs shared good news about search and Panama on their earnings call. Are you seeing these trends from Yahoo Search Marketing in your accounts?

Should SEMs have clients in a few industries, or specialize in one?


1. Search marketers can count on improved click-through rates from Yahoo searchers clicking on paid search (PPC) ads.

2. Search continues to be strong and as close to "recession-proof" as any form of online advertising.

3. Yahoo share of searches continue to increase, which should reassure major brands and search marketers that Yahoo's in search to stay

4. Search marketing agencies who specialize in one vertical would be well-advised to diversify their client portfolio, with weakness in housing, financial services, travel, and to a lesser extent retail.
Kevin Heisler is offline   Reply With Quote
Old 01-30-2008   #2
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: 4 Yahoo Q4 Trends All SEMs Need to Know

interesting... pity the investors did not have faith... this stock is killing me
AussieWebmaster is offline   Reply With Quote
Old 01-30-2008   #3
Kevin Heisler
Member
 
Join Date: Sep 2007
Posts: 78
Kevin Heisler will become famous soon enough
Re: 4 Yahoo Q4 Trends All SEMs Need to Know

Stock's falling, but isn't Yahoo Search Marketing performing better?

Yahoo Panama's bringing in revenue for Yahoo ... is Panama working for your clients?
Kevin Heisler is offline   Reply With Quote
Old 01-30-2008   #4
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: 4 Yahoo Q4 Trends All SEMs Need to Know

Yes Yahoo is moving back to their hey days of providing the best CPA of the big three
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Yahoo Small Business Hosting Train Wreck ackmnmn Other Yahoo! Issues 3 04-19-2007 08:59 AM
How to Contact Management at Yahoo eslincanada Other Yahoo! Issues 0 03-14-2007 12:49 PM
56 Directories To Submit To bobmutch Other Search Engines & Directories 105 07-19-2005 06:29 AM
Keynote with Jerry Yang - SES NYC 05 rustybrick SEM Related Organizations & Events 0 03-01-2005 09:42 AM