4 Yahoo Q4 Trends All SEMs Need to Know

[Kevin Heisler]

Yahoo execs shared good news about search and Panama on their earnings call. Are you seeing these trends from Yahoo Search Marketing in your accounts?

Should SEMs have clients in a few industries, or specialize in one?


1. Search marketers can count on improved click-through rates from Yahoo searchers clicking on paid search (PPC) ads.

2. Search continues to be strong and as close to "recession-proof" as any form of online advertising.

3. Yahoo share of searches continue to increase, which should reassure major brands and search marketers that Yahoo's in search to stay

4. Search marketing agencies who specialize in one vertical would be well-advised to diversify their client portfolio, with weakness in housing, financial services, travel, and to a lesser extent retail.

[AussieWebmaster]

interesting... pity the investors did not have faith... this stock is killing me

[Kevin Heisler]

Stock's falling, but isn't Yahoo Search Marketing performing better?

Yahoo Panama's bringing in revenue for Yahoo ... is Panama working for your clients?

[AussieWebmaster]

Yes Yahoo is moving back to their hey days of providing the best CPA of the big three