Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 06-01-2007   #1
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
AdWords Bolding Synonyms

This is an interesting new development.... should provide new things to test. Will start adding info as I gather it.
AussieWebmaster is offline   Reply With Quote
Old 06-02-2007   #2
beu
 
beu's Avatar
 
Join Date: Sep 2004
Location: Atlanta, GA U.S.A.
Posts: 2,197
beu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to all
Yep, I've seen it too! There is some information at WMW:
webmasterworld.com/google_adwords/3344796.htm
beu is offline   Reply With Quote
Old 06-02-2007   #3
evilgreenmonkey
 
evilgreenmonkey's Avatar
 
Join Date: Feb 2006
Location: London, UK
Posts: 703
evilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud ofevilgreenmonkey has much to be proud of
Even though this may help people create more naturally flowing copy without having to force a search term into the ad so much, do you think that an advert for "Condos" with "Condominium" highlighted will have the same clickthrough rate?
evilgreenmonkey is offline   Reply With Quote
Old 06-02-2007   #4
beu
 
beu's Avatar
 
Join Date: Sep 2004
Location: Atlanta, GA U.S.A.
Posts: 2,197
beu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to all
Quote:
Originally Posted by evilgreenmonkey
Even though this may help people create more naturally flowing copy without having to force a search term into the ad so much, do you think that an advert for "Condos" with "Condominium" highlighted will have the same clickthrough rate?
Good point, it will be interesting to see! I wonder if there will be any impact on landing pages, quality score and/or other.
beu is offline   Reply With Quote
Old 06-07-2007   #5
rjflannigan
Member
 
Join Date: May 2007
Posts: 6
rjflannigan is on a distinguished road
Wait a second. The post that pointed me to this thread said the following:

"Can you turn it off, like expanded match etc."

Since when can you turn off expanded match? Last I checked, this "option" was not something you could opt out of.

As I pointed out in the thread on WMW (handsome rob), expanded broad match picks and chooses which of your keywords it feels comfortable ignoring. Which means that if you're broad-match bidding on "new york limo rental", someone searching for "new orleans limo rental" could see your ad. So could somone searching for "london limo rental".

Sound nuts? Yeah that's what I said when I saw it in my logs. The "cure" offered by AdWords is to use negative keywords. As if anyone bidding on one specific location (ny for example) would ever think to add friggin "london" as a negative keyword.
rjflannigan is offline   Reply With Quote
Old 06-07-2007   #6
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Quote:
Originally Posted by rjflannigan
Wait a second. The post that pointed me to this thread said the following:

"Can you turn it off, like expanded match etc."

Since when can you turn off expanded match? Last I checked, this "option" was not something you could opt out of.

As I pointed out in the thread on WMW (handsome rob), expanded broad match picks and chooses which of your keywords it feels comfortable ignoring. Which means that if you're broad-match bidding on "new york limo rental", someone searching for "new orleans limo rental" could see your ad. So could somone searching for "london limo rental".

Sound nuts? Yeah that's what I said when I saw it in my logs. The "cure" offered by AdWords is to use negative keywords. As if anyone bidding on one specific location (ny for example) would ever think to add friggin "london" as a negative keyword.
The log files become invaluable for this...
I was the guilty one about turning off expanded... I meant use phrase match.... I usually phrase match a two word term "AB" "BA"
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off