AdWords Bolding Synonyms

[AussieWebmaster]

This is an interesting new development.... should provide new things to test. Will start adding info as I gather it.

[beu]

Yep, I've seen it too! There is some information at WMW:
webmasterworld.com/google_adwords/3344796.htm

[evilgreenmonkey]

Even though this may help people create more naturally flowing copy without having to force a search term into the ad so much, do you think that an advert for "Condos" with "Condominium" highlighted will have the same clickthrough rate?

[beu]

Originally Posted by evilgreenmonkey

Even though this may help people create more naturally flowing copy without having to force a search term into the ad so much, do you think that an advert for "Condos" with "Condominium" highlighted will have the same clickthrough rate?

Good point, it will be interesting to see! I wonder if there will be any impact on landing pages, quality score and/or other.

[rjflannigan]

Wait a second. The post that pointed me to this thread said the following:

"Can you turn it off, like expanded match etc."

Since when can you turn off expanded match? Last I checked, this "option" was not something you could opt out of.

As I pointed out in the thread on WMW (handsome rob), expanded broad match picks and chooses which of your keywords it feels comfortable ignoring. Which means that if you're broad-match bidding on "new york limo rental", someone searching for "new orleans limo rental" could see your ad. So could somone searching for "london limo rental".

Sound nuts? Yeah that's what I said when I saw it in my logs. The "cure" offered by AdWords is to use negative keywords. As if anyone bidding on one specific location (ny for example) would ever think to add friggin "london" as a negative keyword.

[AussieWebmaster]

Originally Posted by rjflannigan

Wait a second. The post that pointed me to this thread said the following:

"Can you turn it off, like expanded match etc."

Since when can you turn off expanded match? Last I checked, this "option" was not something you could opt out of.

As I pointed out in the thread on WMW (handsome rob), expanded broad match picks and chooses which of your keywords it feels comfortable ignoring. Which means that if you're broad-match bidding on "new york limo rental", someone searching for "new orleans limo rental" could see your ad. So could somone searching for "london limo rental".

Sound nuts? Yeah that's what I said when I saw it in my logs. The "cure" offered by AdWords is to use negative keywords. As if anyone bidding on one specific location (ny for example) would ever think to add friggin "london" as a negative keyword.

The log files become invaluable for this...
I was the guilty one about turning off expanded... I meant use phrase match.... I usually phrase match a two word term "AB" "BA"