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Old 03-20-2007   #1
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Travelocity's Glueck Blasts Tracking ROI, Non-Branded Search

Travelocity CMO Jimmy Glick (no that's the Martin Short character) Jeffrey Glueck is the one who claims non-branded search terms are a waste of time and that ROI for search cannot be measured....

I can understand why he is suggesting just using branded search if his ROI measurements are not working......

Last edited by AussieWebmaster : 03-20-2007 at 12:22 PM.
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Old 03-20-2007   #2
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It's almost not worth the time to discuss this... if he doesn't understand measuring ROI he shouldn't be working in this industry let alone making any "profound" statements.
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Old 03-20-2007   #3
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Originally Posted by ExposureTim
It's almost not worth the time to discuss this... if he doesn't understand measuring ROI he shouldn't be working in this industry let alone making any "profound" statements.
I agree - though I thought his name was just Garden Gnome....
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Old 03-20-2007   #4
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Funny, and they are hiring an SEO too...
Travelocity 'SEO lead' job via Indeed

Wanna bet on whether they'll be hiring an CMO soon?

Last edited by ExposureTim : 03-20-2007 at 01:55 PM. Reason: CMO, not SMO
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Old 03-20-2007   #5
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Shhhhh...

This is the perfect chance to not give this guy what he wants--attention. Just let this pass. Within two posts on SEL, it's already been established this CMO is confused. In October he says yes to non-branded keywords, now he says no to non-branded keywords.
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Old 03-27-2007   #6
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Give the guy a break

You don't get to be in his position within a top 3 travel site by being anything other than... smart.

Folks on forums love the ability to anonymously knock people, but reality is likely more complex. I'll bet everything he said has been taken out of context.

-Shorebreak
PS - No, they're not a client of mine
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Old 03-28-2007   #7
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ShoreBreak - there are many wrong fits in a all walks of life... hey our President is a good example....
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Old 03-29-2007   #8
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Can't disagree with you there, Aussie.

PS Not about your president, just the fact regarding wrong people in the wrong positions

Last edited by egain : 03-29-2007 at 06:56 AM.
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Old 03-29-2007   #9
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Originally Posted by egain
Can't disagree with you there, Aussie.

PS Not about your president, just the fact regarding wrong people in the wrong positions
Not really my president but he is in charge of the country I live in....
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