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Old 11-18-2008
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AdWords gets "Financially Smart"
Google is running AdWords Ads on Google Finance (finance.google.com)
Naturally all the ads are finance/trading/stock/ related. But there's a nice twist..

If you do a stock quote on a company the AdWords ads that display are not finance, they are for the industry sector of the company. In other words, AdWords knows what industry you're in based just on your trading symbol, and displays appropriate ads.

Interesting twist on matching ads to content.

Nice one Google.
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