Automatic Matching (Beta Test) **NEW GOOGLE** Feature

[searchengineman]

I found this feature in one of the campaigns we have had access to that spends an excess of 100K per year in ADWORDS. Offering an opt in for this Automatic Matching (Beta Test) Feature.

Unfortunately since this is not our account (Yet!)
We can't test this. Is anyone else using this feature? (Comments Please!)

I have been concerned of late, that ADWORDS is starting to serve ADS, on words based on what Google thinks is relevant, and not the keywords purchased for the campaign.

Now that I see this BETA feature my suspicions have been validated.
Google says this will only affect 10% of the total budget of a campaign, with ranking based on Ad Group Bids.

Apparently this concerns us as it would be possible for a campaign to get served on words that we may not want to be served on. I hope they include a negative keyword option in the future, for this feature when it gets released.

Searchengineman

Link to GOOGLE topic.
https://adwords.google.com/support/b...py?topic=13669

Automatic Matching

Basics

• • What is the automatic matching beta?
  • How long does the beta last?
  • How do I opt out of automatic matching?
  • How can I opt in to automatic matching?
  • How will automatic matching benefit my campaign?
  • Will automatic matching affect my Quality Score or minimum bids?
  • Does automatic matching interact with the content network?
  • Will automatic matching make me spend more?
  • Will automatic matching prevent my campaign from accruing the traffic it normally does?
  • How long does it take automatic matching to begin performing at its peak?
  • Why isn't automatic matching bringing me much additional traffic?

Specifics

• How can I see what search queries triggered my ads due to automatic matching?
  • Can I tell automatic matching not to show my ads on certain queries?
  • Where can I see performance data for automatic matching?
  • Can I see in my web logs or third-party tracking program which website visits came from automatic matching?
  • How does automatic matching set CPC bids?
  • How are ads that show due to automatic matching ranked?
  • How does automatic matching incorporate my landing page and site content?
  • Will automatic matching consider my language and location targeting?
  • What destination URL is used for ads that show due to automatic matching?
  • Can I optimize my account to take better advantage of automatic matching?

[AussieWebmaster]

Expanded match occurs for certain terms when they are broad matched... this has been happening for some years now

[abbottsys]

Yes, this beta was released to selected advertisers on Feb 22 of this year. I didn't get it, but reading comments from those that did I gather it was not that well received. It's a kind of ultra-broad match.

Of course, it was totally opt in/out, so folks really need to measure their ROI to decide if they like it.

[Discovery]

Whats that old saying

Let a business run on its own and it only runs one way.. downhill.

The same is true for many of the "auto" features.
Optimization, Auto Matching, Broad match

Let a machine decide what is best and you will watch your returns plumet.

Discovery