You May Target With Trademarks
According to a recent U.S. District Court ruling, you may use trademarks when buying search ads. Just don’t use the names in actual ads that consumers will see.
The Court also ruled on something that’s completely passé: it’s okay to insert trademarks in your meta tags which are also invisible to consumers.
The comments in TechDirt are interesting, about the value of trademarks. At what point is do brands become generic terms? Can they get diluted? Don’t stores sell multiple brands together, so why’s this different?
J.G. Wentworth vs. Settlement Funding was decided in the U.S. District Court of Eastern Pennsylvania. Plaintiff Wentworth says that Settlement used its trademarks “to confuse the consumers and to divert potential customers away.”
However, there was no violation found of the Latham Act, which covers trademark protection. See additional interpretation by Eric Goldman. Everyone’s applauding in our industry, but this is only another case (and chapter) written on the matter.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now