IndustryReport: Yahoo Emerges as Leading Bidder for MarketWatch.com

Report: Yahoo Emerges as Leading Bidder for MarketWatch.com

Last week it was widely reported that online business news publisher MarketWatch.com was up for sale. Today, The Deal reports that Yahoo, “is emerging as a leading bidder” for the company.

Yahoo!, although viewed by some as less likely to make a play than media organizations such as Dow Jones & Co. and Viacom’s CBS, which already owns 22% of MarketWatch, now has the inside track, said a source close to the situation.

“Deals can break down, but it’s Yahoo!’s to lose,” the source said. “It’s probably more a matter of price, and MarketWatch may want to smoke out other guys into making a bid. But Yahoo! has the cash and stock to pull off a deal, and they aren’t afraid to pay a premium.”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y