IndustryAustralian Newspaper Publishers: Search Engines Break Into Homes, Steal Content

Australian Newspaper Publishers: Search Engines Break Into Homes, Steal Content

Newspaper publishers are reaching such new lows with their arguments against search engines, I wonder how they stay in business at all. I mean, doesn’t journalism require gathering facts and analyzing them?

The latest low is an Australian newspaper publisher who says that search engines indexing newspaper sites is essentially breaking and entering.

WRONG.

If anything, your newspaper is like a dance club, and you can deny entrance to the search engines if they’re not dressed up enough for your taste. Just slap some no index code on your robots.txt file and it’s like hiring the best bouncer in town.

Because, let’s face it, you want eyeballs at your website. Otherwise, why have one? People find a ton of content through search, but if you’re not liking the engines, just block them. Simple as pie.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y