WSJ Discovers Microsoft's BT Plans
The Wall Street Journal has just now discovered (link for WSJ subscribers) that Microsoft is taking its user data from MSN and Hotmail to target display ads on its network behaviorally.
There’s nothing new revealed in the story. Microsoft talked about these plans back in September, and a Microsoft product manager shared more details with ClickZ in November.
This is not being done through adCenter. Behavioral targeting will be available in that platform eventually, and is a key focus of its adLabs initiative.
It’s a slow post-Christmas news week, of course, so I expect we’ll be seeing a lot of these kinds of stories that are not exactly news. Hopefully that gives me license to blog about the same not-quite-news topics this week.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now