CPA, Cost-Per-Action, As Click Fraud Solution?
Last month,
Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing
the idea that CPA — cost per action — pricing for ads might help solve click
fraud issues. Why? You’d only pay for traffic that converts. This month,
Why CPA is Not a Cure
for Click Fraud has Isaac Scarborough at iMedia delivering the counterpoint.
Actually, he sees a lot of positives but not a complete end to click fraud, plus
difficulties in moving people used to CPC to CPA.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now