Advertising Placements by Industry and Top Sponsored Links, September 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, August and September 2007 | |||
---|---|---|---|
Industry | Total Impressions, September 2007 (M) |
Total Impressions, August 2007 (M) |
Change From Previous Month (%) |
Automotive | 6,950.4 | 7,689.1 | -9.61 |
Business-to-business | 8,293.3 | 13,782.2 | -39.83 |
Consumer goods | 11,166.1 | 10,253.1 | 8.90 |
Entertainment | 10,028.3 | 10,954.3 | -8.45 |
Financial services | 87,031.6 | 98,697.8 | -11.82 |
Hardware and electronics | 7,605.8 | 6,687.1 | 13.74 |
Health | 4,962.0 | 5,427.1 | -8.57 |
Public services | 9,636.9 | 12,908.0 | -25.34 |
Retail goods and services | 51,004.8 | 51,026.6 | -0.04 |
Software | 4,445.7 | 6,822.6 | -34.84 |
Telecommunications | 20,131.3 | 26,741.7 | -24.72 |
Travel | 7,591.5 | 9,223.9 | -17.70 |
Web media | 74,220.3 | 77,386.3 | -4.09 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, September 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 3,139.0 | 1,009.9 | 692.3 | 1,253.5 | 855.7 |
Business-to-business | 830.1 | 76.1 | 5,452.3 | 924.9 | 1,010.1 |
Consumer goods | 3,949.9 | 785.8 | 3,319.4 | 1,864.6 | 1,246.4 |
Entertainment | 5,092.9 | 525.6 | 2,643.1 | 1,241.2 | 525.5 |
Financial services | 18,687.5 | 554.9 | 2,610.0 | 11,606.8 | 53,572.4 |
Hardware and electronics | 2,581.1 | 192.3 | 2,172.8 | 731.3 | 1,928.3 |
Health | 2,425.0 | 211.5 | 970.4 | 1,165.4 | 189.7 |
Public services | 2,173.0 | 60.8 | 1,817.8 | 2,392.2 | 3,193.2 |
Retail goods and services | 6,166.3 | 479.6 | 17,845.8 | 8,056.2 | 18,456.8 |
Software | 1,842.8 | 311.7 | 1,452.5 | 575.4 | 263.3 |
Telecommunications | 9,595.2 | 212.7 | 1,430.8 | 2,274.1 | 6,618.6 |
Travel | 2,414.6 | 106.4 | 2,331.3 | 1,770.5 | 968.7 |
Web media | 7,863.2 | 145.4 | 22,940.3 | 7,633.5 | 35,638.0 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, September 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, September 2007 (M) | Sponsored Link Impressions, August 2007 (M) | Change From Previous Month (%) |
Whohasacrushonyou.com | 3,713.4 | 3,125.5 | 18.81 |
2,392.1 | 1,525.8 | 56.77 | |
eBay | 2,283.0 | 2,228.5 | 2.45 |
Verisign | 1,560.2 | 1,806.3 | -13.63 |
InterActiveCorp | 1,541.6 | 2,451.1 | -37.11 |
Wu-Yi Source | 1,325.5 | 366.3 | 261.84 |
ecamerafilms.com | 1,126.5 | 1.5 | 74402.91 |
Atlanta Network Technologies | 1,028.2 | 141.8 | 625.25 |
Yahoo | 933.5 | 1,406.5 | -33.63 |
Ourstage.com | 887.7 | 577.9 | 53.60 |
Amazon.com | 839.3 | 449.9 | 86.54 |
Circuit City | 748.6 | 578.1 | 29.49 |
buy.com | 742.0 | 128.8 | 475.92 |
The CW Television Network | 643.1 | 93.2 | 590.23 |
Experian Group Limited | 639.2 | 933.5 | -31.53 |
True | 619.7 | 2,347.8 | -73.60 |
Zencon Technologies | 567.5 | 460.0 | 23.37 |
101Phones.com | 544.2 | 74.7 | 628.49 |
Mate1.com | 495.3 | 701.6 | -29.41 |
Matsushita Electric Industrial Co., Ltd. | 493.1 | 57.5 | 757.90 |
Nokia | 492.4 | 12.0 | 4007.62 |
SinglesNet | 484.9 | 368.2 | 31.71 |
The Walt Disney Corporation | 480.0 | 491.9 | -2.41 |
Vivendi Universal S.A. | 456.5 | 112.3 | 306.58 |
Viacom Inc | 430.7 | 201.3 | 113.97 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, September 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
Whohasacrushonyou.com | myspace.com | www.myspace.com | hotnewlayouts.com |
Goggle | gmail | ||
Ebay | ebay | yahoo.com | ebay.com |
Verisign | domain+name | targeted+selection | albanian+tv |
InterActiveCorp | priceline | airline+tickets | expedia |
Wu-Yi Source | cabbage+soup+diet | weather | love+poems |
ecamerafilms.com | mp4+players | cheap+mp3+players | kodak+35mm+high+ definition+film+200+asa |
Atlanta Network Technologies | motorola+pr1500+walkie+talkie | ml121rt | altec+lansing+vs2321 |
Yahoo | bi-fold+shower+door | free+music+downloads | ladybug+items |
Ourstage.com | country+music | funny+jokes | music |
Amazon.com | purpose+driven+life | purpose+driven+church | lautzenheiser |
Circuit City | camera | canon.com | camcorders |
buy.com | camera | halo+3 | shoes |
The CW Television Network | americas+next+top+model | tyra+banks | tyra+banks+show |
Experian Group Limited | free+credit+report | endurance+saddle+pads | mortgage+fraud |
True | chat+rooms | chat | dating |
Zencon Technologies | asian.net | blackpeoplemeet | asian+net |
101Phones.com | panasonic | handset+at&t+e580-2 | at&t+phones |
Mate1.com | myspace | myspace.com | myspace+layouts |
Matsushita Electric Industrial Co., Ltd. | pro+camcorders | sweepstakes | panasonic |
Nokia | free+music+downloads | pda+gps | navigation |
SinglesNet | singlesnet | chat+rooms | singlesnet.com |
The Walt Disney Corporation | nfl | dancing+with+the+stars | nfl+scores |
Vivendi Universal S.A. | itunes | free+music+downloads | free+mp3+downloads |
Viacom Inc | deadliest+catch | big+brother | political+cartoons |
Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, August 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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