Former Citysearch CEO Heads to Idearc
Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Prior to his five year stint at CitySearch (which he left a year ago), Ferguson held executive level positions at Yahoo, Launch Media, and EMI Music Group.
“I am excited about the opportunity to lead Idearc’s Internet business,” said Mr. Ferguson. “The local search landscape is evolving, and we can continue shaping that evolution with cutting-edge products and services and industry-leading strategies.”
Idearc owns several online advertising platforms including Superpages.com, Superpages Mobile, Switchboard.com, LocalSearch.com, Verizon Yellow Pages, and Verizon White Pages.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now