SEOUnderstanding the Paid Links Debate

Understanding the Paid Links Debate

The debate over paid links is complicated. The arguments for and against the practice are often heated, with webmasters defending the practice, and search engines condemning it, in certain cases. The argument often turns to why Google, and other search engines, should care at all, and whether they have a right or ability to police the buying of links between webmasters.

Stone Temple Consulting’s John Biundo tries to put some of the argument in perspective in today’s SearchDay, “The Paid Links Debate: Shades of Gray.”

And yes, we do appreciate the irony.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y