'Black Friday' Queries Up 20% on Google
Keywords related to “black friday” increased by more than 20% on Google last week. The data was culled over a two-day period – Thanksgiving and Black Friday – and compared to the same two days last year.
Two terms, “black friday sales” and “black friday ads,” were up by over 50%.
Searchers narrowed their queries by adding a brand name to the keyword phrase. The fastest rising queries were:
Some terms pointed to the desire for more information on the in-store shopping experience, such as “Walmart Black Friday Store Map.”
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