Yahoo Begins Offline Advertising Campaign for Search
Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search.
Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds.
The Yahoo Search blog posted a radio ad on its blog. It uses the concept of searching the web as a jungle and that users need Yahoo’s security measures to protect them from the dangerous and even wacky stuff on the web.
What do you think of the new advertising push by Yahoo? Leave your first impressions in the comments.
Related Reading:
Yahoo Sets Q3 2008 Earnings Call for Tuesday, October 21, 2008
Yahoo Updates Contextual Advertising Solution
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now