IndustrySearch Engines Are Allowed to Reject Ads

Search Engines Are Allowed to Reject Ads

A Delaware court made it clear that search engines are allowed to reject an ad as part of their protected right of free speech, according to law professor Eric Goldman. The Langdon v. Google case was brought by an advertiser whose requests to buy political ads were allegedly rejected or ignored by Google, Yahoo and Microsoft because they attacked other candidates.

Goldman believes the precedent-setting influence of the case is limited, but it should help search engines deflect future cases filed by advertisers that go against their editorial policies.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y