AnalyticsSearch APIs & The Build Or Buy Management Question

Search APIs & The Build Or Buy Management Question

In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords
API now means all major paid listing programs allow for direct, automated bid management. Should you then build your own tool or outsource to someone like Kevin who might do
it for you? He lists a number of things to consider.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

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Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y