VideoAd Age Scoop: ‘Reckitt Benckiser Breaks Record With $40 Million Video Buy’

Ad Age Scoop: 'Reckitt Benckiser Breaks Record With $40 Million Video Buy'

Michael Learmonth of Advertising Age has just reported that “Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium.” Okay, I wish that I’d gotten this scoop, but I’ve got to tip my hat to Ad Age.

Rebecca Lieb and Bob Bahramipour at The Next W...

Image by SESConferenceSeries via Flickr

Now, if you’ve never heard of Reckitt Benckiser, it’s is a British global consumer goods company that owns of hundreds of household brands such as Air Wick, Calgon, Clearasil, Lysol, Vanish, and Woolite.

According to Learmonth, Reckitt Benckiser “is essentially doubling-down on its 2009 campaign, which was also at the time the biggest yet for web video at an estimated $20 million. New for 2010: The buy is going global, and YouTube is participating.”

Reblog this post [with Zemanta]

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y