Yahoo and Viacom Announce Search Advertising Deal
Yahoo and media conglomerate, Viacom, announced today that Yahoo will provide paid search advertising and other services to Viacom’s web properties including CBSNews.com, BET.com and MTV.com. Financial terms of the multiyear deal were not disclosed. More in the Reuters article: Viacom, Yahoo sign ad, Web search deal. The Yahoo/Viacom deal follows recent moves at iVillage and WashingtonPost.com to switch paid listing providers from Google to Yahoo.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now