Testing For Click Fraud Rates
Marketing Experiments decided to test how much click fraud Google might detect through an experiment (free
registration required). Findings? An individual just clicking over and over on your ads in various ways (different computer, same IP; different IPs, other options) isn’t
likely to get you billed more than once. How about industrial-strength click fraud attempts. To determine that, Marketing Experiments reported on the findings of three
different campaigns monitored by IncuBeta. A campaign involving bids of $1-$2 was found to have the highest rate of fraud, 30 percent, while
two campaigns involving bids in the $0.20 to $0.30 and $0.05 to $0.15 ranges had fraud rates of 10 percent and 8 percent, respectively.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now