IndustryThe Challenge In Hiring SEMers

The Challenge In Hiring SEMers

As search marketing keeps getting hotter, so does the challenge in finding good
people to do search marketing. Below, some articles on the topic that have come
up in the past few weeks.


SEM Challenge 101: Hiring Staff
from Rob Murray at iProspect outlines
challenges such as the industry being new, skill sets being complex and there
being a lack of standards. He then suggests those hiring look beyond “years of
experience” and instead at asking a firm some core competency questions.

Searching for
Searchers
from InternetRetailer covers things like base pay for search
marketers and the challenge in finding and hiring good people, especially with
the growth that continues.

How to
Cope With SEM Staffing Shortages, Part 1
has Kevin Lee from ClickZ wading
in, explaining why he thinks the industry will continue to be complex, adding to
the challenge of hiring people.

SEM
Hiring 101
is a discussion over at our Search Engine Watch Forums related to
hiring issues.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

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Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y