Yahoo Awarded Patents on Search Ads & More Patent Applications Issued by Microsoft, Google and Other Search Engines
Gary Price has a nice roundup of ten search patents and patent applications. In Gary’s entry, he noted of two patents that have been awarded Yahoo on February 28th. The first is named Targeted advertisements using time-dependent key search, which (based on a 1 minute look) seems to be about serving ads to users based on past search queries and user profiles. The second awarded patent is named Canonicalization of terms in a keyword-based presentation system, which (based on a 2 minute look, needed more time for this one) seems to be about taking different words and applying the same meaning to them (i.e. plural/singular forms, gender forms, stem word forms, suffix forms, prefix forms, typographical error forms, word order, pattern ignoring, acronyms, stop word elimination, etc) based on user profile data. Seems like Yahoo is or wants to get very detailed with its ad program.
Gary also linked to a patent application named Accelerating user interfaces by predicting user actions which he believes this is associated with Google. This patent application seems to be very A.I. related, “anticipating user” activity and “interfaces” by monitoring “a user’s browsing activities” and then inferring “one or more next documents that are most likely to be requested by the user.” Scary?
Gary also links to four Microsoft patent applications, a Sonic Solutions patent application on video search, an IBM patent application and an other patent application, search related. Check them all out at Resource Shelf.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now