FindWhat, Espotting Rebrand As Miva
FindWhat is undergoing a name change and taking Espotting along with it. Miva, formerly the name of the FindWhat-owned Miva Merchant ecommerce storefront tool, is now to
serve as the new umbrella name for all of FindWhat’s operations. What are those now and how will they be rebranded? Here’s a rundown:
FindWhat’s ticker will change on June 13. Rebranding is expected to be complete by the end of this month. More details in this FindWhat press
release. ClickZ also has further coverage in
FindWhat to Rebrand as Miva, touching on acquisitions FindWhat made in 2004 that fuel the need
for rebranding, as well as some recent tough times that a rebranding might help with.
Want to discuss? Visit our forum thread, Espotting & FindWhat to Re-Brand as Miva.
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