MobileGoogle Currents Magazine-Style App Debuts on Tablets & Smartphones

Google Currents Magazine-Style App Debuts on Tablets & Smartphones

Google's long-anticipated social reading platform for Android and iOS has launched. Google Currents gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics.

google-currentsGoogle has launched Currents, its long-anticipated social reading platform for Android and iOS. The platform gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics.

Details on the product began leaking in September, and the product has been undergoing testing since well before that time. Previously dubbed Propeller (and tested extensively under that name), the product has been promising to serve as a Flipboard competitor that’s available in the Android environment.

The launch features “more than 150 publishing partners to offer full-length articles from more than 180 editions,” according to the Google Mobile Blog post announcing Currents. Many of the editions look to be free of charge. Readers can also set up their RSS, video, and image feeds; stream in content shared on Google+; or view their Google Reader subscriptions through the platform.

For consumers, Currents serves as the first major competitor to Flipboard that will be available on the Android platform; Flipboard has remained available only to iPad users. Currents is now available for free to U.S. customers on both Android and iOS devices.

google-currents-producer-fast-company

Publishers, meanwhile, get a self-service platform that gives “the flexibility to design, brand and customize their web content.” While publishers can already integrate with Google Analytics, the best features may be just on the horizon. According to 9 to 5 Google, publishers will soon be able to integrate Google AdSense monetization to their content and use the platform to get contact information for subscribers.

Google seems to be focusing much of its new product efforts into the tablet environment. The company recently introduced some aesthetic updates for their search app, and just yesterday unveiled new ad formats for tablets.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y