Microsoft Sees the Future in IM
Microsoft enlisted Fallon to create a microsite to promote MSN Messenger 7.5. Dubbed ESPBilly, the site is billed as “An MSN Messenger Films Production. The episodic series features actor Ricky Jay (Deadwood) as a cynical but dead-on fortune teller who advises a college student on his life’s questions via MSN Messenger.
The pilot plays out on its own, but the three episodes play like a “choose-your-own webisode” video. I watched the first one. But when I clicked to see the alternate outcome, my newly updated MSN Messenger crashed.
It’s a well put-together site, but possibly missing a few key elements. Visitors can sign up for MSN Alerts, e-mail updates and even RSS, but there’s no way to send an e-mail — or given the platform, an IM — to a friend.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now