The toughest decision marketers must make
Late last night I received an email from a marketer who needed help with the toughest decision in the industry: Who do you recommend to handle our search engine optimization and paid search marketing?
The marketer had a short list of candidates and specific needs.
It was great to hear from a reader who signed up for a webcast we’re doing, but frustrating that I couldn’t solve the problem immediately. The webcast won’t address the issue of agency selection.
Plus, at Search Engine Watch, we can’t recommend agencies, consultants, SEOs, or SEMs — even if the ClickZ and Search Engine Watch reporters and editors know a significant amount about their team; technology; strategies, clients, awards, and references.
Complete editorial independence and objectivity: that’s why I’m here.
If you think a series on agency selection would help marketers — and agencies — do their respective jobs better, let us know.
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