SEO Issues with Global Expansion
When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas. Big business is commonly lost with their overseas Web sites.
When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas. Big business is commonly lost with their overseas Web sites.
Common issues plague the search space within the global search market. The most common of these issues occurs when a U.S.-based company expands globally. While this company may have an extreme advantage in the U.S. with both brand and search engine presence, these companies typically spend little or no time with their expansion plans overseas.
For example, adding a link to bring a user to a different database. Let’s look at the UK. A cookie may be set up when a user clicks on the link, which will then bring the user to a localized session. This session may be optimal for their needs, but search engines won’t accept the cookie and won’t travel down such a path.
The only way a search engine can determine if a particular page or “site” should be listed within a specific country is seen by one of two options:
Google has provided a service within the Google Webmaster Tools that helps Webmasters tag their site(s) to a specific country. This can be especially helpful if a Webmaster or company is using sub-domains that may or may not be hosted in a single country.
A few things to consider when making a decision to either keep your hosting in either a single country or multiple countries:
In conclusion, it’s important to keep an eye on the user experience and make sure that everyone can get to the pages in a reasonable amount of time. Anything over one second is too slow, so try to keep your latency below 500 milliseconds for optimal coverage within Google.