Powerful
Search + Social Bookmarking = Diigo
Social bookmarking and search services have been exploding in popularity
recently, but I’ve yet to find one that combined ease of use and flexibility
in just the right way. I’ve been playing around with a new “social annotation”
service called Diigo that launched this week, and have been favorably
impressed. It’s simple, easy to use, but offers a lot of power, especially
when it comes to searching—both the web as well as content that you’ve decided
to save. More on the new service in today’s SearchDay article, Diigo Offers
“Social Annotation” Tool….
FAA
Safety Instructions For The Google Jet
InsideGoogle spotted a funny write up from the Seattle Times called Google
founders eager to take users for a ride. I’ll quote the piece InsideGoogle
quoted: I’m now required by the Federal Aviation Administration to give the
following safety instructions, because our aircraft is in beta and always will
be:…
Google
Toolbar Look-Alike Installing Malicious Programs
Search Engine Journal reports on a SurfControl release that fake Google
Toolbars are being downloaded unknowingly and causing those computers to be
contaminated with malicious programs. The programs then use the computers to
send out mass-email spam and/or for “internet attacks.” So be careful where
you download your toolbars….
Online
Ad Spend 9% Of All Ad Spend By 2011
ClickZ reports on a JupiterResearch report that online advertising spend is
projected to snag up nine percent of the total advertising pie by 2011. They
estimate that $25.9 billion in revenues will be spent on online ads by 2011,
“rising at a compound annual growth rate (CAGR) of 11 percent over the next
five years.” For search marketers, 43 percent of the online ad spend will be
search-based ads, accounting for $11.1 billion by 2011….
Google
AdWords Now Reporting Invalid Click Rates
Google is now offering AdWords advertisers the ability to see how many invalid
clicks that Google catches before they are billed. “Estimating invalid clicks”
from the Official Google Blog has more about this good move, which should help
to better educate advertisers….
AOL
Redesigns Local CityGuides
Thanks to Gary Price for pointing out that AOL has launched a beta redesign of
its popular CityGuides. Here’s the current version of the site for New York
and here’s the new beta version of the same city site. Of the more than 300
CityGuides AOL offers, the top 25 are part of the new beta. Among the upgrades
and improvements are a visually richer interface, more imagery, more
dynamically generated content and more community features. Gary also points
out that AOL’s Moviefone and CityGuides have also been added to the AOL mobile
application….
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your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
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