YouTube Promoted Videos Available to Buy in AdWords, Expand to 7 More Countries
Advertisers with video content now have the option of buying Promoted Videos on YouTube with their AdWords account. Need incentive to buy? YouTube says clicks on Promoted Videos have increased 500% since January.
Additionally, YouTube is expanding the reach of Promoted Videos. Originally available only in the United States, Promoted Videos have been expanded to seven more countries: Canada, the U.K., France, Italy, Germany, Spain and the Netherlands.
Promoted Videos launched in November 2008, but were first named Sponsored Videos. The name change came in March 2009, and Call-to-Action overlays were added in July. A couple of weeks ago, Promoted Videos were added AdSense, part of the Google Content Network.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now