Thursdays Become "Must Browse While Watching TV" Nights
Integrated Media Measurement Inc. (IMMI) has released data showing the level of multitasking taking place when people watch television – specifically how much they are watching TV and surfing the ‘net at the same time.
During weeknight television viewing (Sunday-Thursday)…
“This trend of going online while watching primetime television represents a significant opportunity for advertisers who want to target viewers with a message to visit content online,” said Matt Reid, director of strategic initiatives for Integrated Media Measurement Inc. “The landscape is moving at a steady pace from multiplatform advertising to simultaneous multiplatform advertising.”
Related Reading:
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