Impression Spam A Problem For Google Ads?
Earlier this month, our Disabling Google Ads With Bots? post looked at the idea in an article that
automation might be used to help disable Google ads by generating lots of impressions but no clicks. Why bother with “impression spam” or “impression fraud?” The idea is that
it could get your competitors kicked out for a short-period of time, letting you buy ads at a cut rate.
Impression Spam Worries Google Advertisers from ClickZ picks up the idea
anew with a few quotes, mainly focusing on one marketer seeing this a problem. Google says it really isn’t much of one. I’ve never really heard it coming up as much of one
either from marketers I’ve spoken with. Usually, the reverse is true — they’re upset ads get disabled for important terms simply because the terms aren’t searched on much.
Have you experienced it? Join our forum thread on the topic, Impression Spam Worries Google Advertisers.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now