Advertising Placements by Industry and Top Sponsored Links, November 2007
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
Advertising Breakdown by Industry, October and November 2007 | |||
---|---|---|---|
Industry | Total Impressions, November 2007 (M) |
Total Impressions, October 2007 (M) |
Change From Previous Month (%) |
Automotive | 7,841.1 | 9,832.1 | -20.25 |
Business-to-business | 6,821.1 | 6,621.7 | 3.01 |
Consumer goods | 12,373.6 | 12,146.0 | 1.87 |
Entertainment | 15,698.8 | 15,466.2 | 1.50 |
Financial services | 100,420.5 | 87,608.9 | 14.62 |
Hardware and electronics | 9,024.5 | 6,442.6 | 40.08 |
Health | 5,560.8 | 4,753.4 | 16.99 |
Public services | 7,238.4 | 9,182.9 | -21.18 |
Retail goods and services | 37,226.0 | 38,487.6 | -3.28 |
Software | 4,519.8 | 3,827.4 | 18.09 |
Telecommunications | 16,487.6 | 13,783.4 | 19.62 |
Travel | 6,928.6 | 7,394.7 | -6.30 |
Web media | 92,524.8 | 85,052.6 | 8.79 |
Source: Nielsen Online, 2007 |
Advertising Breakdown by Ad Unit Type, November 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 4,042.2 | 1,229.7 | 528.7 | 1,534.7 | 505.7 |
Business-to-business | 904.3 | 191.2 | 4,860.0 | 699.0 | 166.5 |
Consumer goods | 3,677.6 | 1,011.3 | 3,074.1 | 2,426.7 | 2,183.9 |
Entertainment | 5,899.9 | 341.5 | 6,876.7 | 1,374.9 | 1,205.9 |
Financial services | 22,138.5 | 567.9 | 2,835.9 | 11,716.0 | 63,162.3 |
Hardware and electronics | 3,836.8 | 462.3 | 1,471.9 | 1,818.5 | 1,471.9 |
Health | 1,900.8 | 236.6 | 2,010.0 | 989.4 | 424.1 |
Public services | 1,628.2 | 78.4 | 2,694.5 | 1,387.3 | 1,450.0 |
Retail goods and services | 7,475.1 | 627.8 | 16,073.1 | 7,172.3 | 5,877.7 |
Software | 1,713.0 | 349.2 | 1,405.6 | 484.5 | 567.5 |
Telecommunications | 7,119.5 | 362.0 | 4,040.6 | 3,099.7 | 1,865.7 |
Travel | 1,904.2 | 142.0 | 2,466.7 | 1,959.8 | 455.9 |
Web media | 3,451.2 | 101.0 | 43,078.3 | 5,143.2 | 40,751.2 |
Source: Nielsen Online, 2007 |
Top 25 Companies by Sponsored Link Impressions, November 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, November 2007 (M) | Sponsored Link Impressions, October 2007 (M) | Change From Previous Month (%) |
Whohasacrushonyou.com | 8,910.5 | 10,273.3 | -13.27 |
Zencon Technologies | 7,897.0 | 5,993.2 | 31.77 |
DSLExtreme.com | 3,379.8 | 449.2 | 652.48 |
Horror Entertainment | 3,028.6 | 545.4 | 455.34 |
True | 2,246.5 | 766.8 | 192.98 |
Edmunds.com | 2,126.4 | 200.2 | 962.33 |
Yahoo | 2,037.7 | 1,648.3 | 23.63 |
New Horizons | 1,939.7 | 377.6 | 413.69 |
QuinStreet | 1,799.3 | 822.5 | 118.75 |
Microsoft Corp. | 1,676.8 | 125.3 | 1,237.99 |
eBay | 1,599.3 | 1,493.1 | 7.11 |
InterActiveCorp | 1,423.9 | 5,516.4 | -74.19 |
Batanga | 1,354.8 | 872.4 | 55.29 |
CarsBelowInvoice.com | 1,161.9 | 617.5 | 88.17 |
Viacom Inc. | 1,123.9 | 1,406.3 | -20.08 |
Product Partners | 1,087.1 | 186.3 | 483.67 |
Lavalife | 1,086.5 | 62.4 | 1,642.55 |
Anastasia Intl. | 1,039.4 | 1,075.5 | -3.36 |
Table For Six | 873.3 | 793.8 | 10.01 |
The Career Center | 859.7 | 0.2 | 3,737,791.30 |
Mate1.com | 838.0 | 309.9 | 170.40 |
Sony Corp. | 772.1 | 578.4 | 33.50 |
Pickamortgage | 723.4 | 535.2 | 35.18 |
PepsiCo | 648.6 | 0.7 | 87,313.07 |
Amazon.com | 648.0 | 487.6 | 32.90 |
Source: Nielsen Online, 2007 |
Top 25 Companies by Top Three Search Terms, November 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
Whohasacrushonyou.com | myspace.com | whohasacrushonyou.com | musicsearch.myspace.com/index.cfm |
Zencon Technologies | chat | match.com | blackplanet |
DSLExtreme.com | high+speed+internet | high+speed+internet+ providers |
wireless+internet |
Horror Entertainment | horror+movies | top+10+american+horror+ movies |
ghost |
True | match.com | chat+rooms | chat |
Edmunds.com | kelly+blue+book | mr2+info | toyota |
Yahoo | monster.com | yahoo+personals | how+to+make+a+portfolio |
New Horizons | microsoft+word | microsoft+excel | mcsa+exam |
QuinStreet | colleges | skylights+for+the+home | glass+block |
Microsoft Corp. | nintendo+wii | wii | hotmail.com |
eBay | ebay | ebay.com | www.ebay.com |
InterActiveCorp | www.snugtop | disneyland | priceline |
Batanga | free+music+downloads | ciara | trebol+clan |
CarsBelowInvoice.com | www.kbb.com | toyota.com | kbb.com |
Viacom Inc. | hispanic+customs | music | south+park |
Product Partners | www.p90x | p90x | hip+hop+abs+fre |
Lavalife Inc. | chat+rooms | chat | lavalife |
Anastasia Intl. | mail+order+brides | russian+mail+order+brides | ukrainian+brides |
Table For Six | chat+rooms | chat+room | older+mature+women |
The Career Center | No search texts found for the latest week. |
||
Mate1.com | match.com | www.eharmony.com | N/A |
Sony Corp. | digital+camera+reviews | playstation+3 | chris+brown |
Pickamortgage | steps+for+refinancing+ your+home |
best+refinance+companies | mortgage+with+no+credit+check |
PepsiCo | health | snackstrongproductions.com | oatmeal+diets |
Amazon.com | black+friday | lautzenheiser | black+friday+ads |
Source: Nielsen Online, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, October 2007
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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