RPA Awarded By Both Google & Yahoo For Paid Search Innovation
AdWeek reports that ad agency, RPA, has been awarded awards from both Google and Yahoo for paid search innovation early this month.
“RPA’s ability to leverage the entire Google network helped them creatively manage the innovated Honda and Pioneer Electronics campaigns by finding customers not only on our core search properties, but across thousands of Google AdSense partners,” said Chris LaSala, Google’s head of agencies, New York, in a statement. “This approach reinforces their leadership in the industry.”
Chris Sherman wrote about the Yahoo “Search Light” Award around a month ago.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now