Google Expands Mobile Text Ads Beta
Google has expanded its mobile ads beta test beyond the U.S., U.K., Japan and Germany to eight more countries: France, Italy, Netherlands, Spain, China, Ireland, India and Australia. Ads appear above and below Google search results on mobile devices.
Here are some bullets from Google PR about the program:
— Mobile Ads are text-based ads that will appear above and below the search results and will be clearly marked ‘[Ad]’.
— The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Text Ad keywords that appear when a user searches Google.com from their desktop.
— Mobile Ads enable advertisers to link users directly to their mobile website or provide users with a phone number that they can click to call.
— In the US, Google offers advertisers the option to target specific carriers.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now