PPCGoogle Is Responsive On Click Fraud — How About Some Balance, Says Goodman

Google Is Responsive On Click Fraud -- How About Some Balance, Says Goodman

The Search Advertising Story and the Quest for Balance from Andrew Goodman at
Traffick has his take that on click fraud issues, Google’s actually been responsive for him, in contrast to some press reports. He also takes an interesting look at whether
we’re getting to have "Google People" versus "Yahoo People" as the issue gets more popular press — with the main point being that more balance is probably needed overall.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y