PPCYahoo Testing Pay Per Call In US

Yahoo Testing Pay Per Call In US

Yahoo
Testing Pay Per Call
has member Webvisitor reporting that Ingenio is telling
him that Yahoo is testing the company’s pay-per-call solution. Ingenio already
provides AOL pay-per-call listings, as covered more in
A Closer
Look at Pay-per-Call Search Marketing
from SearchDay earlier this year.
Yahoo launched
pay-per-call in the UK in August.

Postscript:

Greg Sterling
, Johnathan Thaw over at Bloomberg tell me (no story I can link
to, sorry) and this news
item
all have Yahoo confirming the test on its side of things.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y