MobileGoogle Launches Interactive Rich Media Ads for Tablet Advertising

Google Launches Interactive Rich Media Ads for Tablet Advertising

Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more.

swipable-gallery-google-tablet-ads

Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Consumers “have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly,” they said in a Google Mobile Ads blog post announcing the new ads.

They’ve created a series of templates that allow marketers to drop in existing media, such as photos and logos. The templates are optimized for mobile, tablets, or desktop targeting.

Google released a two-minute infomercial video describing the new interactive rich media ad templates, currently in beta, which include:

  • Spotlight showcase
  • 360 showcase
  • Swipable gallery
  • Catalog gallery
  • Scatter gallery
  • Stack gallery
  • Slideshow showcase
  • Slideshow banners
  • Locator, for local rich media to drive foot traffic

The new ad format development was the result of two Google studies this year. The first was on tablet search trends; the second a deeper look into how consumers engage across different devices and how they’re actually using their tablets. Search Engine Watch’s Howie Jacobson offered his recommendations on advertising to tablet users based on the results of those studies.

Coincidentally (or not), these new ad formats are coming into play just as Google has released Currents, an iOS and Android-friendly news and social reader app.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y