Bing to Follow In Mobilegeddon's Footsteps
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt.
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt.
Bing recently started tagging results as “mobile-friendly,” allowing users to differentiate between non-optimized sites before they click. On the heels of Google’s mobile-friendly algorithm update, the Microsoft-owned search engine is making a continued effort to focus on mobile search.
In the next few months, Bing will soon make mobile-friendliness a signal in ranking; however, relevance will continue to trump mobile-optimization. This means that unlike Google, Bing won’t penalize sites.
To be considered mobile-friendly, Bing has four main requirements:
Before the algorithm rolls out, Bing will be launching a tool comparable to Google’s Mobile-Friendly Test, which will allow advertisers to assess their own pages.
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