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Old 11-03-2005   #2
Chris_D
 
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Location: Sydney Australia
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Great catch Loren!

Quote:
A method of personalizing placed content associated with a search query, comprising: receiving a search query from a user; accessing a user profile associated with the user; identifying a set of placed content that matches the search query; assigning a score to each of the set of placed content in accordance with the user profile, a respective bid value for the placed content, and a respective click through rate for the placed content; and ranking the set of placed content according to their scores.
I wonder if Google remembers what happened when DoubleClick 1999 tried pretty much the same thing back in 1999?

http://slashdot.org/yro/99/10/22/0249212.shtml

I really hope Google doesn't pull the lame old 'you can choose to opt out'

User targeted advertising using user profile data. Yes - it's a Marketeer's dream - and a privacy nightmare....

This could be the straw....
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