Great catch Loren!
A method of personalizing placed content associated with a search query, comprising: receiving a search query from a user; accessing a user profile associated with the user; identifying a set of placed content that matches the search query; assigning a score to each of the set of placed content in accordance with the user profile, a respective bid value for the placed content, and a respective click through rate for the placed content; and ranking the set of placed content according to their scores.
I wonder if Google remembers what happened when DoubleClick 1999 tried pretty much the same thing back in 1999?
I really hope Google doesn't pull the lame old 'you can choose to opt out'
User targeted advertising using user profile data. Yes - it's a Marketeer's dream - and a privacy nightmare....
This could be the straw....