So Relevancy is being punished?
My problem with this disclosure and/or crackdown on Link Buying is because some of us have seen "dramasitic" improvements in the rankings for some clients, me in particular. When I proposed link buying to a particular client as part of an SEO Strategy, I make it very clear to the client that in order to benefit for this, we need to be very strategic in how we do it. We chose highly relevant sites, look for "no follows", identify everything surrounding the "on page" position of the link (content, anchor text, number of links, etc...) as well as the construct of the url strings, anchor text, reffering landing pages, etc...
I don't really see why Matt Cutts is getting so hot and heavy over this, especially when we continue to more and more people using Widgets as a catalyst to drive link building. I feel that as long as Link Buying is done in pure "relevance" and planning, how can we or should we be punished for doing it.