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Forum Search: Posts Made By: BKCB
Forum: Search Industry Growth & Trends 08-29-2006
Replies: 63
Views: 38,211
Posted By BKCB
"Incisive" Choice Is Not Well Thought Out !

Does Incisive Media realize the complete cost of replacing Danny?

Danny's post on "What's Your SEO Daily Routine?" is only a small indication of the persistent, consistent dedication and passion he...
Forum: Search Industry Growth & Trends 08-28-2006
Replies: 62
Views: 23,049
Posted By BKCB
I'm On Search Marketing's Side, But Never Say Never

For sure, NOT EVERYONE is going to be gobbled up. In fact I hope as few as possible do get gobbled up by traditional ad agencies. I posted this comment on the President (Bob Liodice) of the ANA's...
Forum: Search Industry Growth & Trends 08-27-2006
Replies: 62
Views: 23,049
Posted By BKCB
Mikkel, from what I've read of your...

Mikkel, from what I've read of your entrepreneural background and current success, I don't think you'll ever have to worry about large agencies. You'll do fine no matter what.

It's general overall...
Forum: Search Industry Growth & Trends 08-27-2006
Replies: 62
Views: 23,049
Posted By BKCB
Mike Grehan also said "There are no...

Mike Grehan also said "There are no exceptional skills or powers required in this industry. But like any service industry, it has dedicated professionals who are prepared to do the stuff that you...
Forum: Search Industry Growth & Trends 08-25-2006
Replies: 62
Views: 23,049
Posted By BKCB
1 1/2 Years Later = Will SEM exist 1 1/2 years from now?

I'm curious if anyone else is interested in an update to all the good responses that were given to the orginal 3/14/05 post and question based on this dubious article: "Search-Specific Agencies...
Forum: Search & Legal Issues 03-12-2006
Replies: 37
Views: 12,304
Posted By BKCB
What Constitutes Click Fraud (AKA "Invalid Clicks")

Two published pieces say it all:

"Unfortunately, the settlement doesn't appear to resolve the basic question of what constitutes click fraud and when search engines are on the hook for it." = ...
Forum: Search & Legal Issues 03-10-2006
Replies: 37
Views: 12,304
Posted By BKCB
"Make Good" Credit Settlement Implications

For many years, in the advertising industry, there have been traditional ways of dealing with "problem advertising" that is deemed the publisher's responsibility. These so called "Make Goods" are a...
Forum: Other Google Issues 02-10-2006
Replies: 11
Views: 4,268
Posted By BKCB
Question Will Advertisers & Traditional Ad Agencies Hire More & More SEO's?

"Maybe we will start to see more SEO managers hired in house and retained as a valuable team member rather than being outsourced to companies on the internet" = Very Possible "bdnseo"!

IMO, if more...
Forum: Other Google Issues 02-10-2006
Replies: 11
Views: 4,268
Posted By BKCB
BMW debacle negatives for SEO could be turned into positives

As you said JohnW "I have found this news quite useful when explaining the difference between whitehat and blackhat SEO.

However what the SE's do or don't do is the most important factor in whether...
Forum: Search Industry Growth & Trends 01-24-2006
Replies: 22
Views: 6,496
Posted By BKCB
Exclamation "Traffic of Good Intent" = What Advertisers Want

Outside of the valid issues of web content needing to have more "originality" and "quality", the main reason why search is not perfert today is because the SE's have not figured out how to get the...
Forum: Search Engine Optimization 01-12-2006
Replies: 55
Views: 42,285
Posted By BKCB
Hopefully, SEO Buyer & Seller Want Long Term Success For Each Other

"For softgoods 50/50 is fair - allthough, you may not allways be able to get away with this much. For hardgoods it all depends on the actual profits made - but in general I would say 50% of profits -...
Forum: Search Engine Optimization 01-11-2006
Replies: 55
Views: 42,285
Posted By BKCB
Hopefully, Not All Clients Are Idiots

"How does that compare to SEO? Client comes to me and wants performance based pricing. Let's say I agree only to find out that 1) they misrepresented their infrastructure, both with the website and...
Forum: Search Engine Optimization 01-11-2006
Replies: 55
Views: 42,285
Posted By BKCB
Smile "Pay Per Equity" or "Percentage of Profits" SEO Compensation

What factors or key performance indicators do the SEO's using these forms of compensation use to count toward the formula that is used to determine the exact amount of stock or profits that are paid...
Forum: Google AdWords 12-01-2005
Replies: 10
Views: 9,849
Posted By BKCB
Google Should Remember Who Brought Them To The "Google Dance" = Relevancy

Rhetorical Question = "What's more important to the long term profit growth of Google; Increasing the number of Sponsored Link ads at the top, and now possibly the bottom of the SERP, or Increasing...
Forum: Search Engine Marketing 11-30-2005
Replies: 23
Views: 11,270
Posted By BKCB
"As for the future, your task is not to foresee it, but to enable it."

First of all, I want to say that all three of these are really tough questions, but "many heads are better than one", and persistence of effort sometimes pays off. These things could affect where...
Forum: Search Industry Growth & Trends 11-29-2005
Replies: 3
Views: 2,120
Posted By BKCB
"It's The Little Foxes That Spoil The Vine"

Great response, Andrew. We are mostly in agreement, as I should have clarified a few points, and said what I do want Google to do in the way of "Disclosure".

"Search engines are monetizing the...
Forum: Search Industry Growth & Trends 11-29-2005
Replies: 3
Views: 2,120
Posted By BKCB
Should SEO's-SEM's Care About SE Disclosure Of PPC vs. Organic Results?

This thread is indirectly related to my post # 3 ( http://forums.searchenginewatch.com/showpost.php?p=67424&postcount=3 ) & post # 5 (...
Forum: Google AdWords 11-29-2005
Replies: 9
Views: 11,917
Posted By BKCB
Ads At Bottom Of SERP = Saturation, Clutter & Intrusiveness

Jeff, you hit the nail on the head with both reasons. I especially like your "can someone say law of diminishing returns?" since it relates to my questioning of whether or not "more PPC ads" is...
Forum: Google AdWords 11-28-2005
Replies: 9
Views: 11,917
Posted By BKCB
Google's 3 Sponsored Links On Top & Now ?# On Bottom

Jeff, I just did a search for "click fraud detection" and nothing showed at the bottom of the SERP, so I appreciate your screen shot.

I hope some people here may find what I wrote about (Sergey &...
Forum: Search Industry Growth & Trends 09-29-2005
Replies: 14
Views: 6,966
Posted By BKCB
My 2 Cents

When I first saw a ClickZ ariticle on this study on 9/8/05, I was tempted to do a "Feedback", but didn't. So here goes Chris:

For many years my reps and I tried hard to get manufacturing companies...
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