Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Forums
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Showing results 1 to 25 of 94
Search took 0.03 seconds.
Forum Search: Posts Made By: Shmuel
Forum: Google AdWords 10-29-2007
Replies: 32
Views: 4,623
Posted By Shmuel
Re: Are you an AdWords Addict?

I'm going to be going through withdrawal next week when I'm on vacation!
Forum: Google AdWords 10-19-2007
Replies: 4
Views: 1,532
Posted By Shmuel
Re: Measuring Cup

That would work if there was such a variance. Unfortunately, the clicks are distributed evenly over the keywords. Such is my predicament.
Forum: Google AdWords 10-18-2007
Replies: 4
Views: 1,532
Posted By Shmuel
Measuring Cup

We added the conversion code in April. Now it's 6 months later and we are taking a very granular look at our data, now that we have some history. Our in-house tracking was used for years before, but...
Forum: Google AdWords 10-12-2007
Replies: 3
Views: 1,232
Posted By Shmuel
Re: Competiting with a similar URL ? Possible to win?

We have affiliates that try to compete with us. Aside from that being a violation of our TOS, our branded ads have such a great CTR & conversion rate, that it's hard for a new advertiser to compete,...
Forum: Google AdWords 10-05-2007
Replies: 4
Views: 1,196
Posted By Shmuel
Re: Competitors bidding on brand terms

To be honest, this is something that we do. We're in a highly competitive industry, and while organically we rank very well, we know there are eyes missing us. Our ads say nothing of the...
Forum: Google AdWords 10-01-2007
Replies: 47
Views: 11,935
Posted By Shmuel
Re: Google to change adwords ranking algorithm

To be honest, our spend has not increased that much. In fact, slow business month aside, our numbers have remained pretty stable.
Forum: Google AdWords 10-01-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

Monday Morning Update

So has this worked? Yes and no. I had a 7% increase in conversions with a negligible rise in CPA. Why no then? The increase wasn't that big. September was a semi-flat month...
Forum: Google AdWords 09-28-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

It's just for whatever your consider a conversion, be it sign up or purchase. In my case, it's purchase.
Forum: Google AdWords 09-28-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

Just an update of my results:
Averages for this month (excluding test)
CTR - 5%
CR - 11.4%
CPA - $10.26

Monday (turned on mid-day) saw a severe drop in CR and a rise in CPA.
CTR - 4.9%
CR - 8%
CPA...
Forum: Google AdWords 09-28-2007
Replies: 2
Views: 1,349
Posted By Shmuel
Re: The lesser of two evils

I don't have a clear cut winner here. For some things exact works better and for others phrase/broad works better.
Forum: Google AdWords 09-27-2007
Replies: 10
Views: 5,318
Posted By Shmuel
Re: Does PPC + Organic listings = Cannibalisation?

Nobody has a sure fire answer. The theory that we go by is that a potential customer sees you in the natural listing and sees that you are relevant enough to be there. Then they see you in the paid...
Forum: Google AdWords 09-27-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

What are you selling that your CPA is 3!?
Forum: Google AdWords 09-26-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

Right. For the campaign I have it turned on for, we have one set CPA, based on our requirements.
Forum: Google AdWords 09-26-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

It's set at the campaign level. The campaign has had to have 300 conversions (so yes, you'll need the code in in order to use this) in the last 30 days. Only one of my campaigns fits this bill, so...
Forum: Google AdWords 09-25-2007
Replies: 21
Views: 2,339
Posted By Shmuel
Re: I'm in Maryland, but I want out

Maybe it's because it's late in the day for me, but that seems a bit harsh abbottsys. How would any corporation know if their customers have a problem unless they contact that corporation...even in...
Forum: Google AdWords 09-25-2007
Replies: 55
Views: 15,428
Posted By Shmuel
Re: Google Conversion Optimiser

I'm trying it right now (turned it on yesterday). I haven't really seen any change yet. I hope to see something by the end of the week.
Forum: Google AdWords 09-24-2007
Replies: 21
Views: 2,339
Posted By Shmuel
Re: I'm in Maryland, but I want out

Maybe an IP database is out of date. I used whatismyipaddress to see what it said for mine. My office is in the east county of San Diego. It said my location was in north county...a good 30 miles...
Forum: Google AdWords 09-11-2007
Replies: 5
Views: 4,249
Posted By Shmuel
Re: Plural Forms of Nouns in Adwords

I second the concurring. While google says they overlap (which they do) there are still vast differences in clicks & conversions.
Forum: Google AdWords 09-11-2007
Replies: 6
Views: 3,461
Posted By Shmuel
Re: displayed URL

Google has said to me that the display URL is irrelevant when taking relevancy into consideration. But, we have found a nice little boost when we add part of the search phrase into the display URL,...
Forum: Google AdWords 09-11-2007
Replies: 2
Views: 3,235
Posted By Shmuel
Re: "IN" keyword in Exact or Phrase Match?

On one hand, Google ignores the word 'in.' On the other, it doesn't. Now how's that for a complicated answer? My advice would be to run both. Eventually you will see what works in your case and...
Forum: Google AdWords 08-31-2007
Replies: 10
Views: 1,568
Posted By Shmuel
Re: Adwords Football Site

You can use their web interface to ask for help, or call them at 1-866-246-6453.
Forum: Google AdWords 08-31-2007
Replies: 10
Views: 1,568
Posted By Shmuel
Re: Adwords Football Site

There can be many reasons why your ads aren't showing, from poor quality, too low of a bid, to just about anything else. You should contact Google directly to find out for sure.
Forum: Yahoo Search Marketing (PPC Ads) 08-20-2007
Replies: 3
Views: 1,573
Posted By Shmuel
Re: How to use caps on titles and descritions?

You may want to place a call to your Yahoo rep. It just may not be in their system that IFA is an acronym. I think that I had to do the same thing with the word PIN.
Forum: Google AdWords 08-20-2007
Replies: 47
Views: 11,935
Posted By Shmuel
Re: Google to change adwords ranking algorithm

In my experience, having an above the fold organic listing and a top paid ad only helps the conversion. The theory that I'm working off of (as told to me by my marketing director) is simple: The...
Forum: Google AdWords 08-20-2007
Replies: 9
Views: 1,650
Posted By Shmuel
Re: keyword jamming, gap jumping

You know, I actually do this in reverse. When I have a keyword with a conversion cost that's higher than I want, I will usually make my bid just below the average CPC. I find that lowers my CPA to...
Showing results 1 to 25 of 94