Search Marketing Analyst I - Backcountry.com - Park City, UT
Do you want to learn the ins & outs of search marketing, one of the fastest growing areas of online marketing? Can you get your analytical side to work with your creative side? Do you love the outdoors & want a career that reflects your passion?
If so, and youre ready for a new challenge in an exciting, fast-growing company surrounded by Utah mountains, we have a spot for you on our Search Marketing team.
Candidates should have successful experience working with online marketing campaigns and be familiar with the role search marketing plays in an online strategy. The ideal candidate can blend their creative and analytical skills to build successful programs.
We use the gear we sell, and we love selling it. We offer a competitive salary and an outstanding work environment. Mountain bike or ski during lunch, enjoy killer gear deals, all while building great customer relationships and bolstering your career. What could be better?
Manage paid search marketing for one or multiple Backcountry.com accounts
o Monitor and maintain search engine accounts to maximize traffic and sales while hitting ROI targets.
o Work closely with search engine account teams to optimize the campaigns.
o Utilize 3rd party reporting & bid management tools.
Analyze raw data from search marketing programs to guide daily decisions and drive long-term strategies.
Maintain search marketing reports for each campaign (rankings, traffic, conversion, cpc, ROI, etc.)
Responsible for monitoring potential click fraud, spend, and monthly reconciliation of search marketing invoices against actual campaign delivery.
Develop and publish cross-functional reports to assist other departments with business decisions.
Identify and plan for heavy seasonal shifts.
Stay on top of the latest industry trends & developments.
At least 1 year experience in online marketing; search marketing experience a plus.
Basic understanding of online marketing and how to measure success of a campaign.
Demonstrated ability to multi-task and succeed in a fast paced, dynamic environment.
Experience analyzing web metrics and applying understandings to the development and improvement of business products and initiatives.
Willingness to work in a team-oriented environment.
Strong organizational skills
Outstanding communication skills
Strong decision making/problem solving skills and ability to think analytically as well as creatively.
Proficiency with Microsoft Office suite (solid Excel skills a must)
Four Year College Degree or equivalent experience.
Send resume and cover letter to firstname.lastname@example.org with your name and Search Marketing Analyst I in the subject line.
Also, please answer the following questions:
What are the key methods or metrics you have used to determine the success of an online marketing campaign?
Describe 2-3 top accomplishments from your experience with online and/or search marketing.
What unique experiences or skills would you be able to offer the Backcountry.com Search Marketing Team?
Why do you want to work at Backcountry.com?
Backcountry.com employees enjoy a fun and fast-paced working environment centered around what we all lovethe outdoors. Benefits include medical, paid vacations/holidays, merchandise discounts, and great advancement opportunities.
Job location is Park City, Utah.
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