PPCYahoo To Reduce Search Ad Minimum Bid In UK To 5p?

Yahoo To Reduce Search Ad Minimum Bid In UK To 5p?

I reported this morning at the Search Engine Roundtable that Yahoo may be reducing the minimum bid price from 10p to 5p. A WebmasterWorld member claimed to read the news in Interactive magazine that Yahoo will be reducing the minimum bid due to competition from Microsoft.

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