Today’s Top Story:
Search Engine Watch Experts Columns
News from the Search Engine Watch Blog
Where’s The 30 Rock Search?
Posted by Deborah Richman Sep 22, 2008
The real Emmy story last night came near the end, when Tina Fey arrived on the stage for last time and received the 30 Rock team award. She reeled off all the places where the critical hit could be seen online, including Hulu and NBC, and then said something …
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Moms See Search as Task-Oriented; Websites as Entertainment
Posted by Nathania Johnson Sep 22, 2008
Moms are now packing more activity into their day, according to a new data released by AOL’s Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day. On average they spend: 2.6 hours on the internet2.1 hours of television1.2 hours a …
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Yahoo Redesigns SearchMonkey Template
Posted by Nathania Johnson Sep 22, 2008
Yahoo has redesigned the SearchMonkey template. The new design features deep links horizontally underneath the title. The reason for the change is that testing showed the new format was more easily scanned by users and increased the click-through rate for app developers. Here’s a before and after shot: What do you think …
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Search Engine Strategies Builds Up Programming Team
Posted by Kevin Newcomb Sep 22, 2008
We here at Incisive Media, home of Search Engine Watch and Search Engine Strategies (SES), are pleased to announce a few promotions within our event programming team. First off, Stewart Quealy has been promoted to VP of content development. Stew has been programming the Search Engine Strategies events since 2001, most …
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Has YouTube Passed Yahoo in expanded searches?
Posted by Greg Jarboe Sep 20, 2008
Back on July 20, 2008, I asked: “Is YouTube about to pass Yahoo in expanded searches?” Well, I’ve just had a chance to digest the latest data from comScore for August 2008 and its appears that YouTube has passed Yahoo — if you look at “expanded” search queries instead …
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Search Engine Watch Forum Discussions
How will Google Suggest influence your keyword strategy? Sep 21, 2008
My guess is that this feature will be accepted by searchers (I do use it on youtube). I think very generic phrases (one word or expression(which can be more than one word) without any modifiers) will lose volume. I think very long-tail phrases will lose some. Popular (not totally generic) phrases …
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Problems with Exact and Phrase Match Sep 22, 2008
Hi Everyone, I recently built a new campaign for a client in a high CPC, competitive space, competing for keywords against some blue-chip big advertisers. I conducted extensive keyword research, and built tightly-knit ad groups of mostly exact and phrase match keywords. All keyword tools indicated my chosen terms do …
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How many hours does it take to manage a PPC campaign? Sep 22, 2008
My organic SEO client has asked me to run minimal, exploratory PPC campaigns in Yahoo Search Marketing and in MSN. If they perform well, he’ll increase the campaigns. This will be my first foray into this high-demand area. I’ll be learning on the job and spending much more time than …
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