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Search Engine Watch Experts Columns
News from the Search Engine Watch Blog
Google Friend Connect Beta Available for All Webmasters
Posted by Nathania Johnson Dec 5, 2008
Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account. Here’s a vid with more details Google Friend …
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Google Creates One Page for Webmaster Tools Settings
Posted by Nathania Johnson Dec 5, 2008
Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2. Preferred domain control 3. Opting in to enhanced image search 4. Crawl rate control Some settings are time-bound, such as the crawl rate, which automatically sets back to default after …
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Another (Former) Yahoo Heads to Microsoft
Posted by Nathania Johnson Dec 5, 2008
Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of the failed Microsoft acquisition for the Sunnyvale search engine. Now, Microsoft is bringing Lu on president of the Online Services Group. A couple weeks ago, it was …
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Half of British and Irish Marketers Use SEO for PR Purposes
Posted by Greg Jarboe Dec 5, 2008
According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public relations (PR) purposes. Brilliant! And almost two-thirds of respondents suggesting that internet-based PR was important. Brilliant! However, just over four in 10 marketers in the UK …
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Rich Riley to Head Yahoo! Europe and Canada
Posted by Nathania Johnson Dec 5, 2008
Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!’s Advertiser & Publisher Group in Europe, has been tapped to fill the role. He will be based in Rolle, Switzerland, where Yahoo! Europe’s headquarters are located. Rich Riley has …
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Why Retailers Should Be Day Trippers to SES Chicago
Posted by Greg Jarboe Dec 4, 2008
Okay, so Iâ””m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Hidden in plain sight on the rates & registration details page is this nifty option: â””One-Day Packageâ”” for SES conference sessions …
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Search Engine Watch Forum Discussions
Google, What Happened to Do No Evil? Dec 5, 2008
Here’s a fun one! I almost crapped my shorts when I saw this one… Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for …
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Google, What Happened to Do No Evil? Dec 5, 2008
Here’s a fun one! I almost crapped my shorts when I saw this one… Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for …
» Join the discussion |
Advice Please Dec 3, 2008
So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I’ve ran a pretty successful ad that says “Shoes from $20” that gets a good CTR. Then I take people to a category page that shows both …
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