VideoYo Ho Ho and A Streaming of Rum

Yo Ho Ho and A Streaming of Rum

Bacardi is hoping young adults will tune in to all Bacardi, all the time.

BacardiBatNeonfinal.jpg

The rum maker just launched Bacardi Internet Radio “to further integrate our brand with music while offering…access to the Bacardi Experience 24/7.” said Group Marketing Shane M. Graber.

It’s a true multimedia experience; it’s radio! It’s adware! According to the company, users can customize their players with images, and will receive live promotion updates through a special ticker on the display. The player features a synchronized motion with the track “to complete the audio-visual in true Bacardi style.” Listeners can even submit song requests.

The station can be found on www.BACARDIlive.com, where visitors can access a video library of Bacardi TV spots and event footage, photo galleries, recipes and downloads.

Heck, seems you can do everything but actually drink the rum.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y