IndustryKeyword Trademark Infringement Case To Go To Court

Keyword Trademark Infringement Case To Go To Court

Elinor Mills at News.com reports that a case where a competitor purchases a trademarked name in its PPC campaign is going to go to court. Real Estate company, Edina Realty is suing TheMLSonline.com for using “Edina Realty” in their search advertising campaign. Edina Realty is suing for trademark infringement and trademark dilution and would be the “first case” to do so, in court.

Postscript: Also read Eric Goldman from Marquette University Law School thoughts on this here.

Postscript 2: Gary Price has posted the full-text of the case here.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y